communication is taboo for ads. and nothing on the Internet can have a fee. see the incompatibility?
Facebook is spending on IM because it bought the first IM that dissociated itself from the Internet. every whatsapp user see it as a sms and phone company alternative.
everyone else that live by ads (Google, yahoo, etc) will try their hand at IM, realize they can't use it for ads or ad targeting, and will scratch it.
communication is taboo for ads. and nothing on the Internet can have a fee. see the incompatibility?
Facebook is spending on IM because it bought the first IM that dissociated itself from the Internet. every whatsapp user see it as a sms and phone company alternative.
everyone else that live by ads (Google, yahoo, etc) will try their hand at IM, realize they can't use it for ads or ad targeting, and will scratch it.