The worst part is that google is abusing its power to limit people choices. They are enforcing terms on their phone partners that if they want Android (their only choice), they have to not use Fire OS or other Android forks on any device they make. You can read more here - https://www.protocol.com/google-android-amazon-fire-tv

The fact that they use the monopoly power on the phone to force Manufacturers to use Android TV is insane to me. The fact that they then quickly made the experience extremely anti consumer is a playbook monopoly play.