first and foremost, working out at home has always been available. If you prefer working out at home you were probably already doing it.
Second, a lot of people enjoy a social aspect of gyms, or even just find it motivating to be around other people working out even if you don’t talk to them.
You only have to spend a little time around fitness oriented folks to know workout at home was never going to stick
I worked in a consumer goods VC during this time and we couldn’t believe anyone was touching these companies, most were just instagram-aesthetic branding on cheap machines
as a bodybuilder for 20 years, i completely agree with you. working out at home has never had the same appeal to me or anyone else i knew who worked out as going to a gym. i got a peloton during covid isolation and it simply wasn't the same. i went to the gym the first day it opened and so did every other regular. i knew peloton wasn't going to continue thriving, however i do have to say they have very quality equipment so they'll probably continue to do okay.
first and foremost, working out at home has always been available. If you prefer working out at home you were probably already doing it.
Second, a lot of people enjoy a social aspect of gyms, or even just find it motivating to be around other people working out even if you don’t talk to them.
You only have to spend a little time around fitness oriented folks to know workout at home was never going to stick
I worked in a consumer goods VC during this time and we couldn’t believe anyone was touching these companies, most were just instagram-aesthetic branding on cheap machines