Wow, what a clueless article. Or maybe a deliberately biased article.
The majority of sales and debut authors are ebooks, and traditional publishers aren't involved. This has been true for years. Read publishing is pretty much pointless if you aren't a celebrity. Yes, there are a few that make it, but a handful, compared to the numbers that make something significant self publishing. And the trad publishing process is so slow. You can write and market several books in the time is takes to get one book to reads the old way.
If you aren't a celebrity, self publishing is the way to go.
Not that publishing an ebook is easy, but the process of much more controllable by you. And the payback is much higher.
But nothing here solves the problem of going from zero audience to some meaningful audience in a content saturated environment with a low attention span
The majority of sales and debut authors are ebooks, and traditional publishers aren't involved. This has been true for years. Read publishing is pretty much pointless if you aren't a celebrity. Yes, there are a few that make it, but a handful, compared to the numbers that make something significant self publishing. And the trad publishing process is so slow. You can write and market several books in the time is takes to get one book to reads the old way.
If you aren't a celebrity, self publishing is the way to go.
Not that publishing an ebook is easy, but the process of much more controllable by you. And the payback is much higher.