This is a great option if your target is likely to be an mTurk user. Further, this is a great write-up on how to do it!
If you do this, make sure to validate your psychographics and demographics. You will also want to validate your responses with people you've identified in your psychographics and demographics. In other words, make sure the data you are getting is actually valid data and not coming from some 12 year old playing with his mom's phone. :)
Really interesting... thanks for sharing! For our surveys, we also captured specific demographic information to get the most representative sample as possible.
If you do this, make sure to validate your psychographics and demographics. You will also want to validate your responses with people you've identified in your psychographics and demographics. In other words, make sure the data you are getting is actually valid data and not coming from some 12 year old playing with his mom's phone. :)