I'll be interested to see how Ive's does. He is, undoubtedly, hugely talented - as is the team he's built at Apple.

However the work that he's done is all about Industrial Design, which operates under many different constraints from the software world.

From the Apple folk that I know Ive and his team currently seem to run a bit like an in-house agency rather than being 'part of Apple'. I wonder if they'll try and continue that way - or become more integrated with general product development.