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Yes. Zero dynamic range.

If everything is at a “10” in linguistic intensity (“Incredible”, “Legendary”, “GOAT”) then nothing is exceptional.

It’s the linguistic equivalent of a Dorito chip.

I’m American and this marketing/corporate speak drives me up the wall. I have a harder time respecting the judgement of people who thoughtlessly speak this way.



It’s the linguistic equivalent of the loudness wars.




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