I think the reason his messaging is effecting is because he's being judgmental. Maybe he does it naturally, maybe it's on purpose, but I think if he used wishy-washy language, nuancing his points to tell people that some of their consumerism is okay, that it would hurt his ability to deliver his message.
I think there is a side-effect to this, where people see what MMM is doing and take his advise to the extremes, failing to full think through their own personal situation. These sort of teachings tend to build some cult-ish/guru-type followings, but I think for the vast majority of people, the messages resonate on some level that allows them to either think about their spending choices more, or cut back.
I see what he ultimately advocates as more of a "think about how you're spending your money" rather than "don't spend money".
I think there is a side-effect to this, where people see what MMM is doing and take his advise to the extremes, failing to full think through their own personal situation. These sort of teachings tend to build some cult-ish/guru-type followings, but I think for the vast majority of people, the messages resonate on some level that allows them to either think about their spending choices more, or cut back.
I see what he ultimately advocates as more of a "think about how you're spending your money" rather than "don't spend money".